{"id":102355,"date":"2025-10-30T19:38:00","date_gmt":"2025-10-31T02:38:00","guid":{"rendered":"https:\/\/resourcework2.devstudio.work\/?p=102355"},"modified":"2025-10-30T19:38:00","modified_gmt":"2025-10-31T02:38:00","slug":"ai-is-the-name-of-the-game-right-now","status":"publish","type":"post","link":"https:\/\/resourcework2.devstudio.work\/?p=102355","title":{"rendered":"AI is the name of the game right now"},"content":{"rendered":"\n

Kris Kr\u00fcg has spent two decades at the intersection of technology, art and community.\u00a0<\/p>\n\n\n\n

Now, the Vancouver-based photojournalist and tech educator says the centre of gravity in artificial intelligence has shifted decisively from clever code to availability of electricity. <\/p>\n\n\n\n

\u201cIn the last six months, every conversation about AI has gone from algorithms to energy usage. That is the name of the game right now,\u201d he tells host Stewart Muir on Power Struggle<\/a>.<\/p>\n\n\n\n

Kr\u00fcg\u2019s path into AI accelerated in 2023 when a friend showed him the image generator Midjourney. He spun up a private Discord \u201con the very first day,\u201d invited long-time collaborators, and \u201chad like 1000 people on there within three months,\u201d which quickly led to keynotes and consulting across creative industries.\u00a0<\/p>\n\n\n\n

He\u2019d already logged years on the global tech circuit after his photography career stalled during the pandemic, having previously photographed figures like Barack Obama and Richard Branson for major outlets, so the pivot felt natural.<\/p>\n\n\n\n

On the show, Kr\u00fcg sketches a snapshot of British Columbia\u2019s AI community: \u201ca member-based nonprofit\u201d that meets monthly at the Space Centre, drawing \u201cabout 250 people\u201d from labs, startups, investors and creative fields, \u201ca really awesome event and a booming scene.\u201d\u00a0<\/p>\n\n\n\n

He name-checks companies and creators illustrating Vancouver\u2019s push and pull, and talks about how meetups have become a proving ground for new projects and partnerships that cross the usual silos between coders and creatives.<\/p>\n\n\n\n

But to Kr\u00fcg, Canada\u2019s edge will depend less on paper credentials than on power, and on doing more with that power at home. He argues the AI conversation has \u201cshifted to infrastructure and power,\u201d and says Canada\u2019s opportunity is to align its research pedigree with reliable, low-emissions energy so domestic firms can build and operate here.\u00a0<\/p>\n\n\n\n

That thesis echoes a drumbeat of recent analysis about rising compute demand and the need for firm, clean electricity to support data-centre growth. The practical question, he says, keeps coming back to the same thing: where do the reliable electrons come from, and how fast can jurisdictions build?<\/p>\n\n\n\n

Kr\u00fcg also centres Indigenous economic leadership in Canada\u2019s AI build-out. \u201cI\u2019ve been working\u2026 to build an indigenomics AI platform\u2026 that analyzes economic data\u2026 and then surfaces the stories and finances around economic reconciliation,\u201d he says.\u00a0<\/p>\n\n\n\n

He proposes an Indigenous Data Commons so Nations and development corporations can contribute data \u201cinto a sovereign data governance type format,\u201d with insights returned to communities, part of a \u201cnon-extractive\u201d approach he argues can keep more benefits onshore. <\/p>\n\n\n\n

The goal is to equip leaders with timely, transparent tools that reflect community priorities while strengthening participation in high-value parts of the digital economy.<\/p>\n\n\n\n

His community-first lens remains constant. Kr\u00fcg\u2019s public bio frames his work as storytelling that builds trust and comprehension: \u201cI believe in the power of connection\u2026 It\u2019s about weaving together a story\u2026 a patchwork quilt of creative awesomeness.\u201d\u00a0<\/p>\n\n\n\n

That communications craft is one reason Power Struggle<\/a>, Muir\u2019s series aimed at the \u201cpersuadable\u201d on energy trade-offs, tapped Kr\u00fcg as a guest this season. By pairing expert guests with plain-spoken explanations and visuals, he aims to make complex technical debates legible to people who don\u2019t live online or in labs.<\/p>\n\n\n\n

Kr\u00fcg is candid about AI\u2019s rough edges, including model \u201challucination,\u201d and stresses training people to ask better questions and pick the right tools for higher-stakes uses. He teaches that prompt discipline, domain-specific models, and human-in-the-loop workflows can dramatically reduce risk where accuracy matters.\u00a0<\/p>\n\n\n\n

He also urges creators to understand licensing, consent and credit as generative tools remix culture at scale, an ethical conversation he\u2019s been having for years with photographers, filmmakers and designers.<\/p>\n\n\n\n

Even so, he keeps returning to the bigger constraint. Aligning energy and AI \u201cfeels like the most important thing facing us right now,\u201d he says. If Canada can pair dependable, low-carbon power with world-class talent, and ensure Indigenous partners help shape and share in the build-out, he argues the country can turn a global compute race into a durable competitive advantage. <\/p>\n\n\n\n

That means moving beyond slogans to sequence policy, infrastructure and investment so ambition does not outrun physics.<\/p>\n\n\n\n

The assignment, as Kr\u00fcg frames it, is equal parts storytelling and systems thinking. Build communities that can learn together. Translate the trade-offs without jargon. And then, with eyes open to constraints, get on with the build.\u00a0<\/p>\n\n\n\n

Check out Kris Kr\u00fcg\u2019s<\/em> full appearance<\/em><\/a> on Power Struggle.\u00a0\u00a0<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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