{"id":82549,"date":"2016-08-23T09:41:00","date_gmt":"2016-08-23T09:41:00","guid":{"rendered":"https:\/\/resourcework2.devstudio.work\/?p=82549"},"modified":"2024-11-28T11:14:45","modified_gmt":"2024-11-28T11:14:45","slug":"headlines_hydro_and_what_was_the_real_story","status":"publish","type":"post","link":"https:\/\/resourcework2.devstudio.work\/?p=82549","title":{"rendered":"Headlines, Hydro, and what was the real story?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-1024x768.jpg\" alt=\"\" class=\"wp-image-88241\" srcset=\"https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-1024x768.jpg 1024w, https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-300x225.jpg 300w, https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-768x576.jpg 768w, https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-1536x1152.jpg 1536w, https:\/\/resourcework2.devstudio.work\/wp-content\/uploads\/2016\/08\/News-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It was less amusing, though, to watch the development of media stories that began with this headline from the Canadian Centre for Policy Alternatives (CCPA):<\/p>\n\n\n\n<p>\u201cBig dams and a big fracking problem in BC\u2019s energy-rich Peace River Region.\u201d<\/p>\n\n\n\n<p>The story said in part that, as early as 2009, some Hydro staff had expressed concern that seismic tremors from fracking could affect Hydro dams.<\/p>\n\n\n\n<p>To which, Stephen Rigbey, BC Hydro\u2019s director of dam safety, said staff operating in the field are paid to worry, \u201cbut that he himself has no concerns that fracking operations would trigger any catastrophic failure at BC Hydro\u2019s Peace River dams.\u201d<\/p>\n\n\n\n<p>CCPA followed up with more loaded headlines on its website: \u201cFracking operations could damage BC Hydro&#8217;s Peace River dams.\u201d And: \u201dFracking and Earthquakes A new threat to BC Hydro\u2019s dams?\u201d<\/p>\n\n\n\n<p>Now media outlets picked up the CCPA story, and the headlines became even more misleading:<\/p>\n\n\n\n<p><em>The Vancouver Sun<\/em>&nbsp;on Aug. 16: \u201cBC Hydro worried fracking-created earthquakes a danger to northern dams\u201d<\/p>\n\n\n\n<p>If you took that to mean Hydro&nbsp;<em>is<\/em>&nbsp;worried today you\u2019d find out in the story that some BC Hydro people&nbsp;<em>were<\/em>&nbsp;concerned and said so in 2009.<\/p>\n\n\n\n<p>But the story also noted (as did the CCPA) that Hydro then worked out an agreement with the B.C. Oil and Gas Commission to create five-kilometre buffer zones around dams where no new fracking and drilling rights are issued.<\/p>\n\n\n\n<p>Headline in&nbsp;<em>The Globe and Mail<\/em>, Aug. 16: \u201cBC Hydro officials worry about risks of earthquakes triggered by fracking.\u201d<\/p>\n\n\n\n<p>The story under that headline was less sensational and included this: \u201cBC Hydro\u2019s deputy CEO, Chris O\u2019Riley, responded on Monday by noting that the utility\u2019s dams are built to withstand much larger ground motions associated with higher-magnitude earthquakes than those linked to fracking.\u201d<\/p>\n\n\n\n<p>And there were more misleading headlines yet:<\/p>\n\n\n\n<p>&#8211;&nbsp;<em>Radio Canada International<\/em>, Aug. 16: \u201cUtility officials fear fracking will damage dams\u201d<\/p>\n\n\n\n<p>&#8211;&nbsp;&nbsp;<em>The Victoria Times Colonist<\/em>, Aug. 16: \u201cB.C. Hydro concerned that fracking might damage dams.\u201d<\/p>\n\n\n\n<p>When you read the stories in full, it\u2019s again clear that that some BC Hydro staff&nbsp;<em>were<\/em>&nbsp;concerned and said so as long ago as 2009. But that Hydro today does&nbsp;<em>not<\/em>&nbsp;see a problem.<\/p>\n\n\n\n<p>Trouble is, many people take their news directly from headlines without bothering to read much (if any) of the story under it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cOn average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.\u201d\u2014Brian Clark in&nbsp;<a href=\"http:\/\/www.copyblogger.com\/writing-headlines-that-get-results\/\"><em>copyblogger.com<\/em><\/a>.<\/p>\n\n\n\n<p>As a study in the&nbsp;<em>Journal of Experimental Psychology: Applied<\/em>&nbsp;found: \u201cHeadlines constrain further information processing, biasing readers toward a specific interpretation.\u201d<\/p>\n\n\n\n<p>And&nbsp;<em>Slate<\/em>&nbsp;magazine noted this when it comes to&nbsp;<a href=\"http:\/\/www.slate.com\/articles\/technology\/technology\/2013\/06\/how_people_read_online_why_you_won_t_finish_this_article.html\">online stories<\/a>: \u201cWhen people land on a story, they very rarely make it all the way down the page. A lot of people don\u2019t even make it halfway.\u201d<\/p>\n\n\n\n<p>These things are well known\u2014and exploited\u2014by those who write and blog and broadcast opposition to resource development.<\/p>\n\n\n\n<p>If you made it&nbsp;<em>this<\/em>&nbsp;far in our blog, you know that headlines such as \u201cB.C. Hydro concerned that fracking might damage dams\u201d should be taken with a whole truckload of salt, rather than the usual grain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been some memorable headlines in the world of journalism: \u201cRed tape holds up new bridge\u201d . . . \u201cGrandmother of eight makes hole in one\u201d.<\/p>\n","protected":false},"author":3,"featured_media":88240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[25,640],"class_list":["post-82549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oil-gas","tag-lng","tag-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Headlines, Hydro, and what was the real story? -<\/title>\n<meta name=\"robots\" content=\"index, follow, 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